Bokomo Foods announces new CEO and name change ahead of further UK expansion

Thorn will lead the British company’s ambitious UK expansion plans. The new name has been chosen to be more globally recognisable to reflect the company’s vision of pioneering the development of new, cereals and snacks.

The company is part of Pioneer Group SA, one of the largest South African producers and distributors of a range of branded food and beverage products. The Group exports to more than 60 countries across the globe and its growing international business represents 21% of operating profit.

Jonathon Thorn said: “This name change to Pioneer Foods UK marks an exciting point in the history of our company as we seek to push forward with our UK plans. Our passion for delivering excellent service remains the same: I would like to reassure all of our existing customers that they will receive the same on time, dedicated and experienced service that we have always offered.”

In August 2016 the company acquired Streamfood Holdings Ltd - which produces children’s snack food brand Fruit Bowl - as part of its UK expansion plans. “Coupled with our factory move last year, and our acquisition of Fruit bowl in 2016, our name change signifies a new era for Pioneer Foods UK,” added Thorn.